Make every product answer the questions shoppers ask.

Test your catalog the way shoppers ask.

We start from the questions shoppers in your category type into search bars and AI assistants: "fits my…", "something for…", "wide fit, under $150". For each question, we work out which product details it depends on. Then we check whether your catalog has them.

You get: the questions your catalog can and can't answer, and the missing attributes behind each miss.

Fill it across the whole catalog.

We fill missing details from what your catalog already says, across all your products at once. That's how we spot that 40 brackets fit the same camera, or that "blk", "BLACK" and "Jet black" are one colour. Anything we're not confident about is flagged for your review.

You get: filled attributes, standardized values and links between related products.

Import it, then keep it current.

On the Fix plan, you get an import-ready file. On Enterprise, we import it for you, only with your approval. Every month, we re-check the catalog and flag new gaps as products and supplier feeds change.

You get: a catalog that stays complete, not a one-time cleanup.

Start with real questions.

For each category, we build a set of shopper questions: compatibility ("fits my…"), need or use case ("something for…"), and constraints like size, price or material.

Map each question to the details it needs.

"Wide-fit waterproof boots" needs width fitting and a waterproof rating stored as fields. A mention somewhere in the description isn't enough to match on.

Read the whole catalog at once.

Working one product at a time misses patterns. Across the catalog, we merge different words for the same thing into one shared value, turn text into comparable numbers, and link products that fit, need or replace each other.

Score every value.

Each filled value carries a confidence score. Below our threshold, it goes to you for review instead of into your file.

Re-check every month.

New products and supplier feeds bring new gaps. We test again and flag them.