Method

How we decide what your catalog is missing.

We test against real shopper questions, not a checklist of empty fields.

  1. 01

    Start with real questions.

    For each category, we build a set of shopper questions: compatibility ("fits my…"), need or use case ("something for…"), and constraints like size, price or material.

  2. 02

    Map each question to the details it needs.

    "Wide-fit waterproof boots" needs width fitting and a waterproof rating stored as fields. A mention somewhere in the description isn't enough to match on.

  3. 03

    Read the whole catalog at once.

    Working one product at a time misses patterns. Across the catalog, we merge different words for the same thing into one shared value. We turn text into values you can compare ("140 cm", not "about 1.4m"). We link products that fit, need or replace each other. And we catch values that contradict each other across products.

  4. 04

    Score every value.

    Each filled value carries a confidence score. Below our threshold, it goes to you for review instead of into your file.

  5. 05

    Re-check every month.

    New products and supplier feeds bring new gaps. We test again and flag them.

We focus on structured product details, not marketing copy. Your titles and descriptions stay yours.

Find out what your store could be answering.

Paste your store URL. See which shopper questions your catalog misses, and which details are missing.

Free. Takes about a minute. Works with Shopify stores today.